The StandardX, Melbourne Debuts in Fitzroy, Marking The Standard International’s First Australian Opening
Check In, Check Out, And Dive Into Fitzroy’s Cultural Playground At The StandardX Melbourne
Global hotel group, Standard International, marks its first Australian outpost with the opening of The StandardX, Melbourne. With 11 properties in its portfolio, and more openings planned, The Standard Hotels have become renowned for their party-ready reputation and as a creative hub that beats to the pulse of the cultural zeitgeist. Designed by renowned architecture firm Woods Bagot, The StandardX, Melbourne marks the group’s Australian debut, a younger, grittier and more affordable sister-brand to The Standard Hotels.
Fully equipped and fitted out for the discerning traveller, the 125 guest rooms span six floors and are awash with a palette of blue and white. All rooms feature a plush king-sized bed and a millwork ledge that doubles as a writing corner.
Stepping off Rose Street’s colourful street art and through The StandardX, Melbourne’s signature red revolving door, guests are welcomed into a bright and airy lobby. With interiors from acclaimed Melbourne-based firm Hecker Guthrie, the hotel takes inspiration from Fitzroy’s post-punk Little Band scene, in keeping with the brand’s artistic and urban aesthetic, whilst matching the colourful grit and creativity of the Fitzroy neighbourhood.
With warm, rich tones and calming beige hues, the hotel’s entrance provides a tranquil haven away from the hustle and bustle of Fitzroy. Stone columns are wrapped in macramé, hand-made by local artist Sarah Smalltown, and a series of photorealistic flower works from Australian artist Dane Lovett hang above the bar. Contemporary custom furniture, designed to sink into, is mixed with antique pieces collected from local Melbourne ateliers.
With community and creativity at the core of the Standard brand DNA, a communal table commandeers the front of the ground floor space, with windows that open to Rose Street that flood the space with natural light. Hotel guests and neighbourhood residents alike are invited to use the space as their own, whether for remote working, morning meetings or coffee catch-ups, The StandardX, Melbourne’s doors are open to everyone.
Moving through the downstairs space, the hotel’s restaurant, BANG offers an all-day menu of dishes inspired by the street food of Thailand. From 7 AM – 10 PM daily, the restaurant offers both guests and locals flavourful Thai fare, with highlights including:
- Raw tuna, char siu oxtail
- Pork belly and glass noodle rolls with plum chutney
- Roasted duck leg curry red curry with a crispy duck skin crumb, peanuts and red rice
- Rendang beef cheek with dry noodles and broccolini
- Truffled mushroom fried rice
- Banana Roti with toasted coconut ice-cream
- Marsala tea brulée
Throughout the week, BANG’s Happy Hour runs from 3 – 5 PM, Tuesday – Friday, and offers diners two-for-one longnecks and $12 Prosexy, a signature house prosecco made in collaboration with Fin Wines (Yarra Valley), flavoured with lime leaf and lemongrass.
Winding down, ‘The Loft’ sits behind the restaurant, replete with plush sofas and a crackling fireplace, the perfect place for a night-cap before retiring to bed.
For those who want to keep the party going, the hotel’s in-house concept store and retail space, The Box, operates as the hotel’s mini-bar. Stocking a number of local tipples and treats, from Four Pillars gins to bottles from Victoria’s renowned wine country, Pidapipo chocolates and ice-cream to savoury snacks from local artisan producers. Guests are invited to peruse and purchase items, to take back to their rooms or up to The Roof, the hotel’s exclusive rooftop. Alongside the food and beverage offering, products from local artists, designers and lifestyle brands, rotate throughout the space, including ceramics by Sam Gordon, bespoke The StandardX x Flâner candles and Orb Oils’ fragrances.
Beyond the guest rooms, The Roof sits atop the hotel; here, guests can take in the sweeping views of the city’s skyline and beyond, and at the weekends, the space operates with a fully serviced bar and snack menu. Inspired by the earthy tones and bold colours of Mexico, the biophilic design sees an abundance of cacti and greenery, whilst the floor is paved with terracotta tiles. In the warmer months, red fringed umbrellas provide a spot of welcome shade above the mosaic tables and rattan furniture.
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Notes to editors:
Entry Room Rate
- Standard King – from $279
About The StandardX
62 Rose St, Fitzroy VIC 3065
The StandardX brand is the rebellious younger sibling of The Standard hotel brand. Designed for the adventurous traveler, The StandardX hotels offer a more raw, no-frills experience while preserving the distinctive energy and hospitality that make The Standard hotels so beloved. The brand chooses less discovered locations that pulse with cultural energy, placing guests on the cutting edge of art, fashion, and music scenes. The design features minimalist rooms—with just what guests need, and nothing they don’t. The current StandardX properties offer two culinary experiences: BANG, an all-day Thai restaurant, and The Rooftop along with The Box for grab-and-go snacks, pop-ups activations, and retail collaborations. The StandardX locations are in Fitzroy, Melbourne, and Bangkok, Thailand which mark the beginning of the brand’s expansion. The StandardX brand is now part of Hyatt’s lifestyle group and will soon join World of Hyatt.
Website: TheStandardX.com
Instagram: @TheStandardX
About BANG
Located within The StandardX, Melbourne in the heart of Fitzroy, BANG is a vibrant all-day dining restaurant with a focus on Thai street flavours, playful cocktails, and a dynamic dining experience to Melbourne’s inner north. The team works with local winemakers, producers and farmers to create a menu that brings the flavours of Bangkok to a menu that is seasonally driven, championing local ingredients. From a casual breakfast, quick lunch or afterwork drink to a big group dinner, BANG is the perfect spot to gather friends, colleagues or loved ones to enjoy.
About The Standard
The Standard hotels are known for their pioneering design, taste-making clientele, and unrelenting un-standard-ness. Be it a city hotel, seaside resort, or rooftop bar, the goal of every Standard project is to defy convention, up the aesthetic stakes and create a cultural hub. The Standard hotels are not just places to stay, but places to play in New York, Miami, London, Ibiza, Bangkok, Singapore and Hua Hin. Further developments are underway in Brussels, Lisbon, Mexico City, Tulum and Pattaya along with branded residences opening in Miami, Lisbon, Mexico City, Phuket and Hua Hin. The Standard brand is now part of Hyatt’s lifestyle group and will soon join World of Hyatt.
Website: StandardHotels.com
Instagram: @thestandard
Google Drive media image gallery link: here.
Website: www.standardx.com/melbourne
Instagram: @thestandardxmelbourne
Facebook: @standardxmelbourne
For media enquiry, please contact:
Sarah Ryan | Reymond Communications
E: sarah@reymond.com.au | M: +61 (0) 402 528 893
Georgia Heathcote | Reymond Communications
E: georgia@reymond.com.au | M: +61 (0) 497 199 842
