This January, The Standard brand joins forces with Italian luggage pioneer Crash Baggage to launch their very first exclusive suitcase collaboration: the Standard-red Icon Luggage. Bold, unapologetic, and designed to stand out from the carousel, the collaboration celebrates both brands’ shared love of breaking convention and reimagining travel as an act of pleasure seeking.
With its signature pre-dented shell, Crash Baggage has long championed the belief that luggage should be lived in, not kept pristine. The Standard, a brand synonymous with playful luxury and cultural irreverence, saw the perfect collaborator \u200b in Crash Baggage to create a suitcase that embodies freedom, individuality, and a refusal to conform. The result is a vibrant Standard-red edition of the Icon Luggage, a suitcase that turns dents and dings into badges of honour.
To further the creative collaboration, The Standard has commissioned iconic multi-hyphenate model nightlife star, and artist Connie Fleming aka “Connie Girl” to design an exclusive sticker set for the collaboration. Connie has a longstanding relationship with The Standard, widely known as “the most famous door-person in New York City” at the iconic nightlife destinations Boom and Le Bain at The Standard, High Line. Drawing from The Standard’s eclectic archive of iconography, the stickers reimagine logos, graphics, and motifs into bold letters spelling out “Standard” –— a playful way to customise the luggage and celebrate the hotel brand’s history of design and storytelling.
The launch is accompanied by a striking visual campaign captured across The Standard, Bangkok Mahanakhon and The Standard, High Line, two of the brand’s most iconic flagship properties. Shot with an irreverent edge, the imagery showcases the suitcase in situ, celebrating the spirit of travel as a pursuit of discovery, connection, and fun –— values that sit at the core of both The Standard and Crash Baggage.
The Standard and Crash Baggage Icon Luggage is be available globally and via The Standard Shop across properties worldwide, from 1now at $532 AUD.
ENDS
Notes To Editors:
High-res imagery available via Google Drive
About Standard
\u200bThe Standard hotels are culturally driven entertainment destinations. Established in 1999, The Standard brand is a pioneer in the Lifestyle space with flagship properties in New York, London and Bangkok. The Standard hotel is to be "anything but", upping the aesthetic stakes and defying convention across dining, nightlife, events, wellness and residences. Most of The Standard hotels participate in World of Hyatt; please visit here for more.
Website: www.StandardHotels.com
\u200bInstagram: @TheStandard
About Crash Baggage
\u200bCrash Baggage is an Italian brand of bags and accessories who firmly believes in travel as a moment of pleasure seeking and routine breaking, to be lived in complete freedom. The company was founded in Mira (Venice) in 2013 and designs suitcases, bags and accessories with a characteristic dented shell.
The philosophy of the brand is summarised in the payoff: Handle without care. If a new suitcase already has bruises, that usually come with the use, the traveller can finally travel without worrying about damaging it. This simple but revolutionary intuition gives birth to one of the most creative and brave brands in the luggage industry.
Website: www.crashbaggage.com/
\u200bInstagram: @crashbaggage
For media enquiry, please contact:
\u200bSarah Ryan | Reymond Communications\u2028
\u200bE: sarah@reymond.com.au | M: +61 (0) 402 528 893
Alura Lane | Reymond Communications
\u200bE: alura@reymond.com.au | M: +61 (0) 485 547 422
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